India Advertising Planner: Discover valuable information at your fingertips

India Advertising Planner

All numerical values below represent district ranks between 1 and 768.

Reach-o-Meter

FAQ

Q - Why is all Prarang India comparative analysis being done for 768 Districts & their respective D.H.Q. (District Head Quarter) towns?
A - The Indian geography has historically been measured by " Districts". Today, it is politically managed by States & U.T.s ( Union Territories) but the unit of measurement ( Census baseline) continues to focus on the District, for over 150 years now. " All India" thus is a sum of the district parts i.e. sum of 768 districts currently ( which were 640 districts only, when the last Census took place in 2011). Contrary to popular perception, most data being reported at a State & U.T. level, is not being aggregated from underlying data at an urban (towns) & rural(villages) level. India has approx. 9000 towns & 600000 villages, segregated into 768 districts, each with its respective DHQ (District Head Quarter) town. Except for the largest 20 towns ( Metropolitan agglomerations) where some detailed data is gathered by the Central Government census, only basic demographic details are available for India's cities. Detailed survey results of the District are the most important data points, used to model & estimate the City & State level information in India. The 768 DHQ ( District Head Quarter) towns & 8 Union Territories, are the important Urban metrics available in India, for comparative analysis. Big data of a big & diverse country.

Q - Does Prarang do surveys to collect data ? How does Prarang have such granular district level details which no private or public data source offers ?
A - Prarang does not do surveys to collect data. We mostly use Public sources of data - both government census, surveys, reports and private surveys whose results are available in news media & public websites. We follow a three-fold Indian logic ( Tarkashastra) method of information/data classification - We collect Pramana ( Evidence based i.e. Census, Reliable Surveys etc) data & then do Anumana ( Estimation modelling ) to Geo tag fill data in the residual Districts/DHQ (District HQ), to ensure data completion for "All India". We then do Upamana ( comparison) i.e. rank all districts/DHQs for a relative comparison. For each data field, the Samana ( Country Average) is calculated to again rank all districts/DHQs on Rank Above or Rank Below the Samana/Average. All our data sources, and our estimation modeling methods are transparently shared on each data field title , and can be accessed by clicking on the "i" icon.

Q - What data does Prarang offer for free & what do we have to pay for ? How do we pay & will an invoice with GST details be available on payment ?
A - All Upamana ( comparison ranks of India locations) is available for free. Currently, ranks for each of the 768 India districts/DHQs ,in over 350+ data fields , are available on Prarang Analytics. There are 3 India Analytic products ( India Market Planner, India Ad Planner & India Development Planner) with respective Standard data-field available for free comparison & free sharing, for a limited period of time. But one can optionally add any of the additional data fields ( absolute data) & juxtapose them for download against the standard data-fields, for a charge. Depending on how many Cities/Districts & how many optional data-fields are selected, your cart will reflect the total amount required to be paid. Payment can be done using the payment gateway, in the final step. An invoice with GST details will be auto-generated on successful payment.

Q - Does Prarang take responsibility for the absolute data fields which we buy from it, along with the calculation of the associated ranks ?
A - Prarang does not do any surveys. It does data modelling & estimations on the basis of the third- party census & surveys, already in the public domain. It also shares the source of the data it uses. Users need to make their own judgement of how, for what purpose & when they use the data which they download from this Prarang website.

Q - What is the frequency of data update on various data-fields of Prarang analytics ?
A - We are continuously on the lookout for market announcements of new surveys & new data. You can expect important government survey results to be live on our website, within 30 to 45 days after appearing in press/media. We model on spreadsheets & update our SQL databases, after data validation. Many government sources are following a regular frequency (Eg. RBI (Reserve Bank of India) data, TRAI (Telecom Regulatory Authority of India) etc) however, many other data-fields including GDP by State & Crime Rates by State, are not being reported at a regular frequency.

How to use

In a country as diverse as India, understanding regional nuances is vital for successful advertising campaigns. Our groundbreaking Advertising Planner offers you the ultimate tool for city comparison and analytics, providing invaluable insights to boost your marketing strategies.

With over 19,500 Mother Tongues in India, catering to diverse linguistic preferences becomes essential. Our product categorizes cities based on their mother tongue or scripts, tapping into the unique cultural fabric of each region. By focusing on the 121 languages spoken by 10,000 or more people and the 22 scheduled languages, you can tailor your advertising message effectively.

The high literacy rate of over 74% and widespread fluency in the top 11 scripts further ensures your message reaches a vast audience. Don't overlook the impact of consumer metrics categorized based on major scripts, giving you a competitive edge in your marketing efforts.

Stay ahead of the game and make data-driven decisions with our Advertising Planner. Embrace the rich linguistic diversity of India and see your campaigns flourish like never before!

Get ready to unlock the full potential of our product with the Reach-O-Meter! Before you start your adventure, let us reveal this powerful tool that will showcase the incredible possibilities that await you. Gauge the immense value and benefits that our product brings to the table. Get excited to experience the true impact and success that lies within your reach!

Make sure to check out the essential Reach-O-Meter before you begin this exciting journey! It reveals the immense potential our product offers.

Step 1
Explore cities grouped by their mother tongue or scripts. Simply select your preferred mother tongue category to discover cities that share the same linguistic heritage. Compare up to 75 cities or district headquarters (DHQs) simultaneously, with Uttar Pradesh leading the pack at 75 DHQs among India's 28 states. Get ready to unlock 28 different comparison outputs, offering insights into the entire country.

Step 2
Generate a Comprehensive Scorecard for Your Cities/DHQs! Dive into comparative analytics with our scorecard featuring six key categories: Demography, Education, Internet, Language, Media, and Wealth. Compare the ranks of data fields for a detailed understanding.

Step 3
In addition to the pre-selected standard data-fields from Step 2, you have the option to choose from over 300 additional data-fields. Simply click "Next" to explore and select data-fields from 10 categories: Demography, Education, Government, Health, Internet, Language, Media, Urbanization, Wealth, and Work. The selected data-fields will be available for download along with the standard data-fields of the specific cities/DHQs you've already chosen.

Step
4 - Proceed to Pay & Checkout. Once you have created an account, you will gain downloadable access to the cities and related data-fields you selected, including both standard and optional data- fields.

For a better visual experience of big data , please open this site on a desktop.

How do you communicate in a country which speaks at least 19,500 Mother Tongues ? With Digital Marketing options to a mobile phone data consuming audience, all one needs to do is focus on the major 13 Scripts, which cover 98% of these Mother Tongues. Literacy rates have increased to 74% + of the Indian population. Also, 96.71% of the Indian population speak one of the Census defined 22 Scheduled languages. And just 121 languages ( of the total 19,500 Mother Tongue languages) have more than 10,000 speakers in each.

City Selection

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India Advertising Planner

India Advertising Planner - How to use this Planner?

Devnagri Script (Hindi) : No Of Language: 26

Marathi Script : No Of Language: 1

Telugu Script : No Of Language: 3

Gujarati Script : No Of Language: 1

Kannada Script : No Of Language: 3

Tamil Script : No Of Language: 1

Bengali Script : No Of Language: 5

Gurumukhi Script (Punjabi) : No Of Language: 1

Odia Script : No Of Language: 6

Assamese Script : No Of Language: 7

Malayalam Script : No Of Language: 1

Latin Script (English) : No Of Language: 44

Perso-Arabic Script (Urdu) : No Of Language: 5

Other Scripts : No Of Language: 16